A new T-shirt is not the top option: this summer, choose Disloyalty!

Summer is finally back! And there you are, already sipping a refreshment—without a straw—all while enjoying the first rays of sun.

Summer is finally back! And there you are, already sipping a refreshment—without a straw—all while enjoying the first rays of sun.

You will soon leave your jacket at the house and make sure you get a little tan. Besides, why not change your skin with a bit of shopping? Stop! Do you think you’re a reptile or what?

Every year, we hear about the drought that hits new re Nocords and, every year, we are pushed to buy the “top shirt style of the season” under the pressure of loyalty cards and private sales.

Big news: Giving into the top fashions is shirtainly not the way to go at all!

So, this summer, take a disloyalty card! Yes, you heard correctly—we reward disloyalty and it’s an exceptional offer!

Here’s the thing about this topic: A t-shirt is most commonly made from cotton, a plant that uses a lot of water and takes up farmland which could have been a forest or an area used to grow food. This cotton will then be spun to become fabric. This will consume electricity and emit greenhouse gasses, not to mention the dyes from the petrochemistry that will pollute water.

Finally, your t-shirt will be transported all around the globe, thanks to the consumption of hectoliters of oil. All of this just to end up in your favorite brand and to get a few pats on the back for having shopped well.

$4 instead of $12? That’s the crazy price of cheap work force! So, is it worth being at the top of fashion?! Not at all!

In deciding not to add an umpteenth of t-shirts to your dresser, you will save money for the benefit of your bank account and for our planet.


For each t-shirt not bought, you can save approximately:

  • 713.3 gal / 2,700 liters of water (cotton farming, fabric coloring, oil extraction)
  • 14.27 gal / 54 liters of oil (packaging and transportation),
  • 180 kW of power (manufacturing and packaging)
  • 37.7 lb / 16.2 kg of CO2 equivalent (production of power, oil extraction and shipment)
  • 3,789 ft² / 352 m² of ecological footprint (virtual forest required to absorb CO2 emissions)
  • 4 to 120 US dollars / 5 to 150 euros

Maybe you tell yourselves that it’s the sales and that the green labels say “organic cotton”? Just know that, at this time, the cotton industry cannot be certain of its origin and that climate change is not familiar with the discount vouchers.

(*) These data are statistically estimated for personal use only. Any use for scientific, business or legal purposes is strongly discouraged.

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