Finally, Jeans are at rock bottom of fashion

You think that your jeans are timeless, convenient and not too dressy. You wore them for a first date, professional interview and even last week to go to the grocery shop.

Behind this fashion side, though, there is a huge industry that causes a dramatic ecological impact.


Before buying the most fashionable pair of jeans, think about its textile made from cotton. This plant requires a lot of water and its harvest is a tough job. Then its sewing consumes a lot of power and, additionally, your jeans and their components travel about 65,000 km (40,000 miles) to finish in your wardrobe.


Let’s take a look at the color of our jeans. Whether dark blue, faded, black or white, your jean colors come from a lot of chemical treatments involving dyes that are derived from oil and pollute the water and atmosphere.

Are you really sure you want to cover yourself with oil, polluted water, and greenhouse gases? Just take it easy, rider: the environmental protection is much more in style!



As long you resist the temptation to buy new jeans, you save around:

  • 6 gallons / 25 liters of oil (manufacturing and transportation)
  • 43 kW of power (manufacturing process)
  • 2,600 gallons / 10,000 liters of water (oil extraction, cotton growing, solvent pollution)
  • 132 lbs / 60 kg of CO2 equivalent (oil extraction, electricity and transport)
  • 904 ft2 / 84 m2 ecological footprint (virtual forest required to absorb CO2 emissions)
  • 75-125 US dollars / 60-100 euros


If you crush for green labels such as “organic cotton” beware that many brands try to sell us a good mind. In reality, the traceability is not efficient enough to make sure that cotton growing respects the environment at the world’s end.


(*) These data are statistically estimated for personal use only. Any use for scientific, business or legal purposes is strongly discouraged.


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